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The world’s #1 smart fitting room platform

The highest-intent moment in retail, finally activated.

Every shopper in a fitting room is deciding. Crave turns that moment into RFID-powered service, conversion, loss prevention signals, and merchandise intelligence.

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Inside a Crave smart fitting room with the in-room touchscreen and a shopper in motion.

Performance you can measure.

+10%
Fitting room conversion
+25%
Basket size
+10%
Shopper satisfaction
27M+
Sessions measured

Based on observed customer deployments. Results vary by retailer, store format, staffing model, and activation level.

Seven years in.
27M+ sessions measured.
Globally deployed.

The fitting room is the single highest-intent zone in any store. Crave turns it into the most served, most measured, most productive one.

RFID made stores visible. Crave makes them responsive.

Retailers spent years tagging inventory and standing up item-level RFID. Crave turns that foundation into something stores have never had at scale: session-level shopper intent.

What shoppers bring in. The first true read on demand at the moment of decision.

What they request, what they leave behind. Every size, color, and item a shopper wanted but didn’t leave with.

Where service changes the outcome. A live signal to the team, in time to convert the session.

RFID-enabled fitting room showing item visibility, shopper session, and team alert flow.

Three jobs. One room. Every shopper, every session.

Shopper service. Team execution. Brand intelligence. All live, all in the moment the sale actually happens.

A Crave smart fitting room with an in-room touchscreen showing the shopper's items and request options.

01 · For the shopper

Service in the moment they’re most likely to buy.

The screen recognizes what the shopper brought in. They request another size, color, or item. They see relevant items worth trying. They save what they like for later. They rate the experience before they walk out. The decision moment, finally supported.

  • Item recognition the moment they enter the room.
  • Request another size, color, or item without leaving.
  • See relevant items to bring into the session.
  • Save for later. Rate the experience.
A Crave team member using the Assist app to coordinate fitting room requests on a handheld device.

02 · For the team

More service, without adding more labor.

Requests land on the right team member’s device with the room, the item, the size, and the session context already known. Accepted, found, not found, delivered. One team member serves multiple rooms without shouting, guessing, or walking the floor.

  • Routed by zone, wait time, and context.
  • Accepted, found, not found, delivered. Tracked end to end.
  • Powered by Crave Assist across the store.
  • Fewer walkouts. Less confusion. Same headcount.
The Crave dashboard showing fitting room demand, try-on, and merchandising data.

03 · For the brand

The fitting room demand signal retailers have never had.

What got tried. What sizes were requested. What got abandoned. What got bought after the session. What items got paired. What demand was missed because of out-of-stock or service. Where suspicious activity surfaced. What shoppers said. Ecommerce-level analytics, finally on the floor.

  • Try-on, request, and conversion patterns at the SKU level.
  • Out-of-stock demand captured at the room level.
  • Pairings, abandonment, and after-session purchase signals.
  • Shopper feedback tied to the session.

Built for every fitting room model.

Pick the deployment that fits your stores. Start where it makes sense. Grow when you’re ready.

01 · Entry-level

RFID at the entry.

A reader at the fitting room entrance captures everything that goes in and out. The lightest deployment.

02 · Room-level

RFID in every room.

An antenna in each cubicle. Real-time visibility into what’s tried, kept, and left behind.

03 · Interactive

RFID with QR code.

Room-level RFID plus a QR code in the room. Full shopper interaction on the phone they already have.

04 · Full experience

RFID with in-room touchscreens.

Room-level RFID plus a Crave touchscreen. Every item recognized, every request, every moment, on a dedicated screen.

Crave Assist suspicious activity alert with fitting room context and item movement summary.

Loss prevention signals, without disrupting service.

Crave watches the room, not the shopper. Item movement, dwell time, session behavior, and entry-and-exit patterns surface as quiet signals to the team, with the right context to respond through service, not confrontation.

Configurable rules. Each retailer sets the thresholds that match their format, risk profile, and policy.

Session-level activity logs. Item movement, dwell, entry and exit on the record. For review, audit, and pattern detection.

Service-led response. Alerts route to a team member who engages softly, with full context. Deterrence without escalation.

Fitting rooms are where Crave started. Here’s the rest.

Shopper-facing

Crave Engage

The broader shopper engagement product. Fitting room, sales floor, mobile. One platform, three surfaces.

Explore Engage → For store teams

Crave Assist

The operations platform that turns fitting room signals into service across the store.

Explore Assist →

See a Crave fitting room in action.

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